Planet Propaganda

Position: Brand Strategy Intern

https://planetpropaganda.com/

Clients: Duluth Trading Company, Park Bank, Firehouse Subs, Ale Asylum, Forward Madison

My experience at Planet Propaganda is where I developed strong guiding market-analysis skills. During my time at this agency, I worked with five different brands – all within separate industries of one another. From retail to fast-food, I learned how to develop a strong brand image that consistently represents and communicates to all audiences. My day-to-day work included researching brand competitors and compiling & organizing information into competitive audits, in which I presented to the Account Management team. I also gained experience working one-on-one with clients, in order to discover the essence of a brand.

The paragraph below explains my specific work with one of my clients. 

Case: Park Bank - Madison, WI

I conducted interviews with 10+ employees of Park Bank including Park Bank’s CEO. After asking each individual separate questions in attempts to define Park Bank’s brand, I compiled these answers, organizing them into recurring themes. From there, I honed in on how Park Bank’s employees understood the current state of the brand, as well as where they saw the brand heading in the future. Eventually, I landed on a brand position, in which I presented to the agency Account-Team, as well as the client. From there, I took the feedback discussed within these meetings and developed a Park Bank Brand document for the clients. This document would eventually be incorporated into Park Bank’s brand moving forward.